Bernstein Liebhard LLP is representing consumers in a class action lawsuit against Walmart Inc. (“Walmart” or the “Company”) alleging unfair and deceptive business practices by the Company by placing false and misleading price advertisements on shelf signs and price displays (“Shelf Pricing”) throughout its stores nationwide.  The case is pending in the United States District Court for the Northern District of Illinois and alleges violations of state consumer protection statutes and the uniform deceptive trade practices act.

The complaint alleges that Walmart uses shelf pricing to advertise prices for merchandise and that consumers reasonably rely on the advertised shelf pricing to make informed purchasing decisions, and reasonably expect to pay the advertised price when they reach the checkout.  However, Walmart’s shelf pricing frequently misrepresents the prices consumers are charged at the point of sale. As a result, consumers fall victim to a classic “bait and switch,” and unknowingly overpay Walmart a higher price for the falsely-advertised merchandise at checkout (the “Overcharged Goods”).

The false and misleading shelf pricing affects various merchandise throughout Walmart’s stores, with Overcharged Goods costing consumers higher prices in a range of 5-10%, and some much higher.

Walmart is well aware that it is deceiving its consumers. In fact, Walmart has been fined for this practice in multiple states. But preventing Walmart from continuing its unfair and deceptive practices thus far has been a game of whack-a-mole for local agencies because even when Walmart is fined, the fines are a drop in the bucket for the $500 billion-dollar retailer and dwarf the hundreds of millions of dollars Walmart profits each year from selling Overcharged Goods. So, Walmart pays the fines but continues its misleading, unfair and deceptive pricing practices.

Walmart’s false, misleading, unfair and deceptive pricing practices violate the consumer protection statutes of Illinois and the other states in the Multi-State Classes, as well as the common laws of all states where Overcharged Goods are sold at Walmart stores.

If you purchased merchandise from a Walmart store in the United States and paid higher prices for the merchandise than the advertised shelf-prices, and/or would like to discuss your legal rights and options please contact the firm at

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Bernstein Liebhard LLP
(212) 779-1414